Advertising: which and why
ADVERTISEMENT ON TV/PRESS/RADIO/BILLPOSTING
Advertisement that creates a need, increases the product, service, shop, and company image.
DIRECTION ADVERTISEMENT
Advertisement that supports the availability when a need was born.
Even if it sound boring, the advertisement is the core of the business, it’s only about establishing which channel to choose and how much to invest.
Granted that the more the best.... it is always necessary to check the account. Anyway a good budget is usually 5% of the sales and obviously it is necessary to decide which investment is the best in advertisement.
In order to do this it is wise to vary the communication channels in relation to the established goals. The final aim is always that of increasing the sales, thus increasing the possibility of all round advertisement campaign.
