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Advertisement on TV, radio, press. Mailing, telephone, on line publication (web site), posters, gadget, public relations.
Advertisement on local radio and TV
Once fixed the goal of the advertisement it is necessary to check what time the same spot will be transmitted, and keep in mind which are the programmes the will have it. It often happens that some advertisement packages are cheapapparently but with a low return because they are inserted in programmes that have nothing or little to do with our potential market.
For instance, if I sell furniture the spot inserted in music programme for teen agers will probably have little returns, and certainly not for the quality of the programme but only because it has been inserted in a wrong programme. It can be considered a logic remark but it is what we learnt from experience, we don’t assume what we say it is the truth but we give our advice that you can listen or not, it is up to you.
Advertisement on the press
Press is another mean to take advantage from the advertisement. In this case as well, it is better to fix the goals and check the media is efficacious. Many times we have heard of a client that has bought advertisement on a local paper only to do a favour to a friend. Money is invested in advertisement to have some benefits back not to do a favour. The cost of such a favour is double: one is the little return of the message, the second is the second investment to let the message arrive for sure to our potential market, granted there is still some money to invest, otherwise see THE COST OF THE NON PURCHASEthe result is the same.
The local newspapers are ok if well organized, well distributed and more important, interesting for its content, if the are read, that is to say if the offer a potential market that can see our advertisement.
Advertisement on local newspapers with high circulation
The advertisement on newspapers is ok, you only need to decide when and how to publish your advertisement. On our opinion, it would be better to avoid to be in the same page with other 30 advertisers, unless the page is not on a specific theme, certainly not seasons’ greetings.
Advertisement on telephone Directory
The institutional advertisement is accessible to everyone and in the best moment, that is to say when the potential customer is looking for information to purchase. The potential client in this specific case is not passive to the advertisement but active.
Even if this media is efficacious we would recommend not to use the larger insertion in comparison with the competitor, not only to respect our competitors, but also because of the cost of your advertisement. A campaign made with a professional consultant, even if cheaper, can grant better results.
Advertisement on Posters
Advertisement on posters or luminous signs.Check the poster can be seen from pedestrians or car drivers, don’t fill it with several messages that nobody could read. The simple logo, telephone number and activity, the proof of the pudding is in the eating...
Advertisement on Gadgets
Good tool to fidelize the clients or to acquire new ones, choose the objet to give thinking about the message you want to send, don’t fill it with many messages. Nobody is going to wear a cap with a clear sign “restaurant corsaro nero, street... and so on” sometimes the logo is enough and the person that wears it could say “it is nice, it is a gift from...”
Advertisement through Public relations
Speak about your company, with tact, in the appropriate moments. Often the good business is done thanks to unknown or unexpected opportunities. Contacts, contacts and contacts again, ask and offer, always, if it is the case.
Word of mouth is an excellent advertisement tool, probably the best because it comes from people wetrust, and it has an only fault, it is slow, very slow and your company cannot wait, you have to sell, so never give up, keep speaking about your company each time it is possible, be on TV, radio, posters, telephone directories, web and press altogether. For those you reach you are the best promoters of your company and services.
